Avenir Typeface Experiment

Avenir

Avenir Typeface Experiment

Avenir Typeface Experiment

Avenir is a project where I was assigned to experiment and practice the Typographic Composition, Contrast and Gestalt Principles, Space Relationships, and Visual composition with black and white colors.

I have to create an eight pages booklet presenting ‘AVENIR’ typeface which was created by Adrian Frutiger. Each page represents different visual configurations based on individual page composition, contrast and sequential principles by placing five letter shapes per page in different sizes, heights, weights, styles, tones, texture, and angles.

Avenir Booklet

Avenir Booklet

Avenir Booklet Layout

Avenir Booklet Layout

Panel 01

Panel 01

Black and white photo directly or indirectly related to Avenir design.

Panel 02

Panel 02

Subtitle: Content list.

Panel 03

Panel 03

Panel 04

Panel 04

Panel 05

Panel 05

For panel 3, 4 and 5, I use 5 different letters and explore and experiment with them with different constraints and configurations.

Panel 06

Panel 06

Using all 26 letters and 2 symbols creating a dynamic composition.

Panel 07

Panel 07

Compose a text between 650 and 800 signs.

Panel 08

Panel 08

Type specimen 4 cuts.

Iterations

Iterations