Avenir
Avenir Typeface Experiment
Avenir is a project where I was assigned to experiment and practice the Typographic Composition, Contrast and Gestalt Principles, Space Relationships, and Visual composition with black and white colors.
I have to create an eight pages booklet presenting ‘AVENIR’ typeface which was created by Adrian Frutiger. Each page represents different visual configurations based on individual page composition, contrast and sequential principles by placing five letter shapes per page in different sizes, heights, weights, styles, tones, texture, and angles.
Avenir Booklet
Avenir Booklet Layout
Panel 01
Black and white photo directly or indirectly related to Avenir design.
Panel 02
Subtitle: Content list.
Panel 03
Panel 04
Panel 05
For panel 3, 4 and 5, I use 5 different letters and explore and experiment with them with different constraints and configurations.
Panel 06
Using all 26 letters and 2 symbols creating a dynamic composition.
Panel 07
Compose a text between 650 and 800 signs.
Panel 08
Type specimen 4 cuts.